A b o u t J o a n n a
“Focus, follow-through, and consistency aren’t personality traits. They’re skills that can be built.”
As someone with ADHD, I know how frustrating it can be when things that seem simple for other people feel unnecessarily hard.
Not because you aren’t trying, but because the way you’re approaching things doesn’t actually work for how your brain functions.
That can look like starting things and not finishing, feeling overwhelmed by everyday responsibilities, or knowing exactly what you need to do but not being able to follow through.
I’ve been there.
For a long time, I thought I just needed more discipline, better habits, or the “right” system because that’s what I was told.
“Try harder.”
“You’re not applying yourself.”
I heard that more times than I can count. And it sticks with you.
What changed wasn’t how hard I was trying.
It was how I understood what was actually going on.
Learning about my ADHD gave me language for my experiences and helped me make sense of patterns that had always felt confusing.
Instead of trying to force myself into systems that didn’t fit, I started building ones that actually worked for me.
Things didn’t suddenly become easy, but they became more manageable, more consistent, and more sustainable.
How I Work
This work takes effort and commitment. If you’re ready for that, I’ll help you build systems that make it possible.
Partnership
I won’t do the work for you, but you won’t be doing it alone. This is a collaborative process where we’re working toward meaningful change together.
Structure + Accountability
I bring structure, consistency, and accountability to the process. Not just talking things through, but helping you actually follow through.
Direct + Honest
I’m direct and honest in how I work. This isn’t about surface-level advice. It’s about making real changes, even when it feels uncomfortable.
Credentials and Training
Finding the right coach is a personal decision, and often a harder one than it should be.
Coaching is a largely unregulated profession, which means just about anyone can call themselves a coach, regardless of their background or experience. While some organizations have created their own standards and training pathways, there is no official oversight or licensing body.
ADHD-specific certifications may sound impressive, but most training programs are not connected to accredited institutions, and none are governed by a state licensure board.
My background is different. I bring graduate-level training, clinical experience, and over 15 years working directly in mental health and higher education settings. That experience shapes not just what I know, but how I understand what’s actually going on for the clients I work with.
Educational Background
B.S. in Family Science, University of Maryland
M.S. in Clinical Nutrition and Integrative Health, Maryland University of Integrative Health
Post-Baccalaureate Certificate in Learning Differences and Neurodiversity, Landmark College
Professional Training
Certified Professional Career Coach (CPCC)
1500+ hours of intensive training in executive functioning and ADHD
Life Outside of Coaching
When I'm not working, I'm usually outside, elbow-deep in a DIY project, or planning the next thing worth exploring - a national park, a scuba dive site, a trip to Korea, or an obscure restaurant someone swore I had to try.
I also really value the quieter side of life. I recently came across the term "introverted extrovert" and felt like it described me perfectly: cozy evenings, small gatherings with close friends, good food, and a lot of laughter.
At home, life is full in the best way - my husband, our two kids, and our dog Finn.
FINN 😍
Mount Rainier National Park
A little slice of paradise: my backyard garden